The Great Ways to Use Branding and Design to Boost Your Business

Design and branding doesn’t just cover a pretty logo and a fancy website, it’s also how you’ll be able to draw in your dream customers, attract new readers and show off your personality without saying a word.

Here are four ways your branding and design can help grow blog traffic and increase sales…

Narrow your niche
Taking the time to create a strong brand and website design can help you pin point what your business is all about. It will allow you to get specific about who you want to work with, who should be buying your product, the best way to reach potential customers, how you want to feel about your business and how you want to make your clients feel about you.

Attract the right people
Creating a blog with a personality is a great way to draw in clients and customers that not only mesh will with your business, but with you as well. Use your site design to spark and instant connection with your perfect clients and gently brush off those that you wouldn’t want to work with anyway.

Create a map
Web design is all about directing potential clients through your website and prompting them to take specific actions. A huge trend lately has been adding a mailing list opt-in right into the header image or a bar along the top of the site instead of burying it in the sidebar. Incorporate action elements straight into your design to help them stand out so people will opt-in.

Be instantly recognizable
Using your design and branding to create a consistent social media presence is important as well. Not everyone will go straight to your website – they might spot a few posts on Pinterest or poke around on Facebook first. Use the style guidelines you’ve created for your website to create a complete picture of your brand on social media, so new visitors will want to see what else you have to offer.