A Swipe File is a physical or digital folder (even better, a set of folders) loaded with anything and everything that has piqued your interest in a person/product or made you take action in some way.
- Things to put in your swipe file
- Ideas for marketing your next product launch (I’ve got a file for this!)
- Quotes to add to your next blog post or ebook
- Ads or sales copy that got you to throw down some cash
- Photos, fonts, or graphics
- Page layouts
- Tweets or Facebook posts
- Then next time you run into a creative block whether it’s writing a blog post, building a sales page, or composing clickable tweets, you’ll have a whole file of inspiration to get you going.
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