When optimizing a website there are some great SEO tools to help you on your way. SEO tools not only to analyze your content, keywords used, but also the backlinks and the quality of them. Not all of the tools are accurate and the SEO tools with the same purpose may differ slightly in result as no one is really certain about the way google ranks pages.
Saturday, November 30, 2013
Thursday, November 28, 2013
Black Hat SEO
Black Hat SEO
All of the examples demonstrated on this website can be labeled as White Hat SEO. But there’s also something called Black Hat SEO. The terms Black Hat and White Hat are generally used to refer to hackers (white hat are hackers that want to help the administrator, whilst the black hat hacker is trying to destroy the administrator’s product). In recent years these terms also apply to SEO. White Hat SEO is using SEO considering the Search Engines terms of Service. Black Hat SEO ignores these terms and uses techniques like keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. Black Hat SEO is also called Spamdexing.
All of the examples demonstrated on this website can be labeled as White Hat SEO. But there’s also something called Black Hat SEO. The terms Black Hat and White Hat are generally used to refer to hackers (white hat are hackers that want to help the administrator, whilst the black hat hacker is trying to destroy the administrator’s product). In recent years these terms also apply to SEO. White Hat SEO is using SEO considering the Search Engines terms of Service. Black Hat SEO ignores these terms and uses techniques like keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. Black Hat SEO is also called Spamdexing.
Monday, November 25, 2013
The Common Mistakes for SEO
Targetting the wrong keywords
This is probably the mistake that is made the most, even be experienced web developers. You might find the right keywords that describe your web page, but the users use other keywords. You must think like the user does, and see what keywords are used more than others. There are tools to track down the big searches on most search engines, so it is advised that you use those!
This is probably the mistake that is made the most, even be experienced web developers. You might find the right keywords that describe your web page, but the users use other keywords. You must think like the user does, and see what keywords are used more than others. There are tools to track down the big searches on most search engines, so it is advised that you use those!
Saturday, November 23, 2013
Content is King
Frequent changes
Content is probably the biggest driving force to high ranking. It is paramount to have a descent amount of quality content. It’s obvious that users love fresh content, but search engines do as well. So a little trick to apply when you don’t have a webpage that has frequent updates is to search for rss feeds matching your keywords. You can show these feeds on your website, so you’ll content will stay fresh and regularly updated! Generally, when a site is frequently updated, this increases the probability that the spider will revisit the site sooner.
Content is probably the biggest driving force to high ranking. It is paramount to have a descent amount of quality content. It’s obvious that users love fresh content, but search engines do as well. So a little trick to apply when you don’t have a webpage that has frequent updates is to search for rss feeds matching your keywords. You can show these feeds on your website, so you’ll content will stay fresh and regularly updated! Generally, when a site is frequently updated, this increases the probability that the spider will revisit the site sooner.
Wednesday, November 20, 2013
Metatags
A few years back “meta-tags” were the only tool for SEO. It was only one of the few parameters search engines used to rank a page. Nowadays search engines have a myriad of parameters but still meta-tags remain important. Also a lot of search engines show metadata under the link, so when users read this and think it’s important they might click the link. Some special search engines still use meta data as the only tool to rank pages.
Saturday, November 16, 2013
Links
Importance of linking
Linking is a very important part of SEO. Websites need to be linked to if they want to be found on the internet and gain traffic. When a website is newly created it takes some time to be indexed in the search engines, being linked to from other websites makes this process accelerate. Search engines think the more websites linking to your webpage, the more important your webpage will be. Getting quality backlinks improves the importance of your webpage.
Linking is a very important part of SEO. Websites need to be linked to if they want to be found on the internet and gain traffic. When a website is newly created it takes some time to be indexed in the search engines, being linked to from other websites makes this process accelerate. Search engines think the more websites linking to your webpage, the more important your webpage will be. Getting quality backlinks improves the importance of your webpage.
Tuesday, November 12, 2013
Keywords
Importance of keywords
When optimizing a website it is important to know which search terms you wish your site to rank well for. Keywords are what search strings are matched against and what make search engine users reach your website. Keywords should describe what your website is about so when people visit your website your content should be relevant to what they are looking for.
Choosing keywords
When optimizing a website it is important to know which search terms you wish your site to rank well for. Keywords are what search strings are matched against and what make search engine users reach your website. Keywords should describe what your website is about so when people visit your website your content should be relevant to what they are looking for.
Choosing keywords
Thursday, November 7, 2013
Search Engines
How search engines work
When talking about search engines it is important to remember that search engines are not humans but text-driven computers, they do not care about how your website looks but what is written on it. When talking about the search engine process there is a difference in the crawling, indexing, and retrieving process.
When talking about search engines it is important to remember that search engines are not humans but text-driven computers, they do not care about how your website looks but what is written on it. When talking about the search engine process there is a difference in the crawling, indexing, and retrieving process.
Monday, November 4, 2013
SEO Tutorial
What is SEO
Search Engine Optimization or SEO is a very important technique for any website willing to be noticed. This technique is the technical part of online marketing as it helps to promote your website but it also needs some technical knowledge and skills. With everyone using the internet to obtain information has SEO becoming very important the last years to attract visitors to your site through search engines. With SEO you want your website to appear higher in search engines results for certain keywords which will result in a higher volume or quality of visitors.
Search Engine Optimization or SEO is a very important technique for any website willing to be noticed. This technique is the technical part of online marketing as it helps to promote your website but it also needs some technical knowledge and skills. With everyone using the internet to obtain information has SEO becoming very important the last years to attract visitors to your site through search engines. With SEO you want your website to appear higher in search engines results for certain keywords which will result in a higher volume or quality of visitors.
